Unlock Success: 10 Essential Marketing Tools Every Social Media Manager Should Embrace

While scrolling social media platforms has become as mundane as getting your morning coffee, not everyone can put it to best use. To understand the magic behind viral posts and successful campaigns, you need to first create the right strategy and get your hands on some essential tools.

Whether you are a marketing student learning the know-how of social media or freelancing as a marketing manager, some tools can be a complete game-changer. Today, we are going to take you through our top favorite social media marketing tools that will help you streamline tasks, improve engagement, and most importantly, boost results. 

So, are you ready to take your social media marketing game a notch higher? Then without further ado, let’s jump right in!

10 Social Media Marketing Tools That Every Manager Should Use

Why take the trouble of doing tasks manually when some exceptional social media marketing tools can get the job done? Here’s a list of the top 10 tools that you should consider adding to your bucket:

Tool 1: Hootsuite

Kickstarting our lineup is Hootsuite, an all-in-one social media marketing solution for newbies and pros alike. Equally loved by newcomers and seasoned pros, this tool helps you to seamlessly schedule, engage, and analyze across multiple platforms. If you are a manager, you will love how this tool helps you overcome the challenge of multi-platform management. 

What we loved best about this option is its collaborative tools. With them, you can actively monitor engagement, tackle challenges, and drive output, all from a single dashboard. 

Tool 2: Buffer

If scheduling with finesse is your primary concern, nothing gets better than Buffer. This is one of those powerful social media management tools that simplifies the process of scheduling, and publishing and also helps you analyze content across multiple platforms. 

Not to mention, this platform is high on visuals and is great for crafting posts that will surely make your audience stop scrolling. And the best part? Buffer also provides tailor-made posting schedules that will help you save some time. 

Tool 3: Sprout Social

If you are tired of handling scattered content and looking for ways to organize posting across platforms, Sprout Social can be your best friend. 

It comes with a dynamic toolset that helps you schedule, engage, and analyze data of the brand you are working on. It gets extra brownie points from us for having collaboration tools that foster team synergy and is a game-changer when it comes to effective team management. 

From content curation to performance analysis, this tool can do it all!

Tool 4: HubSpot

What if we told you that you no longer need to be constantly on your toes as a social media manager? No more constant work and fragmented effort; yes you heard us right. With HubSpot, you can seamlessly manage scheduling, engagement, and analytics, all from one place and with ease. 

Brands like Cafe Brews and ZendyBeauty saw an increased engagement of 50% and 40% respectively, after they started using Hubspot tools. If you are in two minds, you can always take it for a spin and subscribe for a 14-day free trial.

Tool 5: Later

Later is a visual content powerhouse that can help you schedule and curate jaw-dropping content across multiple platforms. What sets this apart from regular social media marketing tools is its user-friendly media libraries, drag-and-drop calendars, and impeccable hashtag suggestions. 

As a social media manager, if your focus is primarily on Instagram branding, this is a must-use tool for you. It comes with a grid preview which makes visualizing easier than ever before. If your brand narrative is visually heavy, it’s time to add Later to your list!

Tool 6: BuzzSumo

If you have been in the social media marketing industry, there’s no way you’ve not heard about BuzzSumo. In case you are new, you are in for a treat! Starting from competitor analysis, and content insights to influencer identification, this tool does it all. Also, it helps you curate and post content in a manner that resonates with your audience. 

Lastly, it is BuzzSumo’s latest Chrome extension, which is a cherry on top. Once you have this extension installed, you will be able to analyze blogs, assess your YouTube videos, research influencers, and journalists on Twitter, and even analyze how your Facebook pages are performing. 

Tool 7: Agorapulse

Next up, we have Agorapulse, a complete game-changer in the social media marketing industry. This tool does not let you work hard but enables you to work smart. It consolidates all interaction in one place with its ‘Social Inbox’ feature. It helps you save time, what’s there not to like about that?

Moreover, it offers a ‘Listening’ feature to the users, through which you can monitor mentions and keywords, and get helpful insights about the brands you’re working on. If you manage to complement Agorapulse’s detailed insights with active engagement, your brand will get a boost in no time!

Tool 8: Canva

This is for all the non-designer social media managers out there. When we are talking about the best social media marketing tools in 2023, there’s no way we can miss out on this design masterwork. With Canva you can easily design stunning posts, visuals, and graphics even if you don’t come with design knowledge. 

Wondering how the sorcery is happening? Well, Canva has a range of user-friendly templates and an extensive library of elements and assets that help you create the most eye-catching designs in no time. That said, bear in mind, all the assets on Canva are not available with the free version. You’ll have to take a premium subscription for that. 

Tool 9: Google Analytics

Whether you are managing a startup foundation or a full-fledged corporation, there’s no way you can skip out on Google Analytics. This Google product is highly efficient and enables marketers and website owners to study and analyze user behavior, website performance conversion rates, and so on. 

The best part is that as your strategy evolves, Google Analytics evolves with it, thereby offering higher adaptability and scalability. It is one of those social media marketing tools that combine data-driven precision and strategy to boost engagement and thereby help sales skyrocket. 

Tool 10: MeetEdgar

There was no way we would have wrapped up this list without having mentioned MeetEdgar. This powerhouse of a tool helps you recycle and republish content so that you can post consistently and keep being a part of the conversation. Not to mention, it comes with exceptional features like category-based posting, content scheduling, and content library management. 

So, it’s time to embrace the efficiency of MeetEdgar and the other tools that we have mentioned on our list to build an impactful social media strategy. 

Conclusion

If you are ready to level up, these top 10 social media marketing tools can become your ultimate allies. With these champions, you can make your ride as a social media manager more comfortable yet fruitful. 

Take a deep dive into the tools we have mentioned, to see which fits your needs the best and watch your media strategy soar. If you liked reading this, don’t forget to keep a watch on this space for more updates and insights. You can even join our community of savvy marketers by subscribing to our newsletters where we share the latest trends, tricks, and tool recommendations weekly. 

Until next time, let’s slay the world of social media together!